Adding mboxes with Dynamic Tag Manager

I'm going to show you how to add Adobe Target mboxes to your pages using DTM. Combining Adobe Target with DTM can take your testing and targeting to the next level. Many organisations have areas that are difficult and time consuming to run tests/ add mboxes, such as the shopping cart. DTM removes all boundaries, in addition the complex and abstract scenarios for evoking an mbox become limitless!

Step 1) First off login to DTM and Adobe Target as a tool - this is available as a predefined option so set-up is a breeze, you have the option for managing the mbox.js file which means you now have control over updating this file. Once added your overview panel will look something like this:


Step 2) For this example I want to target an mbox in the shopping cart where the URL contains "cart".


Step 3) With the Adobe Target tool enabled we now have a new section for adding and naming mboxes. Mbox placement is done by referencing pages elements via the DOM, right-clicking on a page element and using the developer tools enabled with your browser makes this a straightforward process. In the example below I want to change the page title which can be accessed like this: h2.heading.


In total I'll change 3 elements on this page - see below how I'm referencing them:


Step 4) Login to Adobe Target and create a Campaign and Offer referencing the mbox we just created. Those with good eyes will see my new shopping cart title in the HTML offer box below: <h1>Richard's shopping basket - 100% money back guarantee</h1>


Step 5) Once we've created all our variant offers and set our TnT campaign live we can access the cart page again to see the highly optimised version:


When we inspect the page before and after we can observe the differences generated by DTM -

Before:

<h2 class="heading">Your shopping cart</h2>

After:

<div id="_sdsat_mbox_5290797208435833_" style="visibility: visible; 
display: block;"><h1 class="heading">
Richard's shopping basket - 100% money back guarantee</h1></div>

You may not agree however I think this is frigging awesome! Many organisations can wait months to get simple tests run in high volume funnels where small conversion gains can make a big difference. A Tag Management System utilised to it's full capability can become more of a "targeting layer" or a Targeting Management System - plain old "Tag" doesn't do it justice.