An excellent tip when sending marketing emails or designing website landing pages is to add a postscript (p.s.). Most people's eyes are drawn towards the PS note. In many cases this may be all they read. And those that read your communication in full may need an extra nudge to take action. So it makes a lot of sense to summerise the most important part here.

Email Signature Examples

Postscript Testing

To prove this isn't all baloney, I ran an email split test where 1,500 recipients received an email without a postscript note and another 1,500 received the exact same email but with a P.S. note in the footer of the email reminding them of the offer, which read:

Results

The results below show an almost 13% increase in click-through rate, just by adding a postscript.



P.S. So what are you waiting for? Start P.S.ing!